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转自：sa.inews.com
就在昨天，被誉为“中国的E3”的CHINAJOY展会刚刚结束，在经过了4个年头后，CHINAJOY展会逐渐步入正轨，但是如今CHINAJOY学习的目标E3大展却要永远离开我们了。
E3大展的主办方ESA（娱乐软件联盟）从90年代中期开始举办这项盛会，但是，我们了解到，赞助ESA举办E3大展的巨头赞助商因为投入和产出不成比例，因此有意从2007 E3大展上撤退。
赞助E3大展的巨头有软件厂商和硬件厂商，根据他们的说法，在E3大展上每家花费数百万美金得到的回报，远低于自己花费数百万美金在专业媒体或者专项活动上得到的回报。对于这种投入和产出不成比例的展会，ESA早有停办之心。
有鉴于此，ESA决定将停止继续主办E3大展，ESA董事长Doug Lowenstein将在48小时之内宣布停办E3大展的决定。另外，尽管如此，但是ESA还准备在每年5月份主办小规模的展会，实际上，这种小规模展会只是遮羞布而已，E3将永远地离开我们。
另外据我们刚刚得到的消息，该消息已经得到了E3官方ESA的证实，以下是ESA在国外著名媒体GAMESPOT上发表的官方新闻。
http://www.gamespot.com/news/6154897.html?q=E3
ESA to downsize E3
Industry sources bolster reports that E3 may undergo changes; details due from ESA Monday.
By Curt Feldman, GameSpot
Posted Jul 30, 2006 10:09 am PT
GameSpot has learned that tomorrow the Entertainment Software Association (ESA) will announce changes to the format and scale of the Electronic Entertainment Expo (E3), the game industry event that typically draws in excess of 60,000 attendees and includes over 400 exhibitors.
On July 28, the Web site of UK trade magazine MCV reported discussions had taken place between the ESA and E3 exhibitors which addressed the future of the annual trade show. GameSpot spoke with informed game industry sources late Friday and Saturday and learned that the show would radically shrink in size and move from its usual Los Angeles Convention Center (LACC) venue to a smaller location.
Sources said that rather than fill the 540,000 square feet of the cavernous LACC, the show will take place at a location that would support exhibitors in meeting room space only, with companies showing their wares to a select group of attendees numbering in the hundreds rather than thousands.
One reason behind the downsizing of the show can be attributed to the dollar cost of the event to exhibitors, including the demands on companies to assign large numbers of staff to focus on the show, expenses associated with travel to the show, and the added expense to polish game builds and demos to be shown to attendees.
While the largest of E3 exhibitors could support their own marketing and promotion of upcoming games, the smaller companies which rely on the attention that E3 generates may have no recourse other than to market their games independently. But a smaller E3 would impact more than the game industry: the local hotel and related entertainment and service industries in Los Angeles take in more than $50 million during E3--the estimated amount attendees and businesses spend over the course of the three-day event.
One source added that the new format of the show may actually result in a more productive environment to demo games to the media, although they stopped short of full disclosure: "My lips are sealed until after the weekend," the source said.
An official statement from the ESA outlining the changes will be released on Monday, numerous sources said. E-mails to the ESA for comment were not returned at press time. |
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发表于 2006-7-31 16:53:16
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发表于 2006-7-31 18:00:09
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发表于 2006-7-31 20:16:13